Working over the holidays? No, thank you!
Amidst the chaos & endless tasks of the season, it can be easy to neglect your social media strategy. Automating your social media allows so much more room for important tasks (personal or business) while not missing out on the great opportunity of staying in touch with current & new customers.
If that doesn’t feel worth it enough, Facebook has reported that usage goes up during the holidays and states that there is typically less competition from other businesses as the holiday date gets closer.
Wouldn’t you rather spend your time sipping eggnog? Yes, please.
Step 1: Content Plan
Automation sounds great but what exactly do I post?
Before you get too far down the rabbit hole, ask yourself these three important questions:
- Who is my audience?
- What is my end goal for social media?
- What information would my target market audience need/want to see?
Having a strong answer to all three will help you nail your content each month.
80/20 Rule
80% of your content should be entertaining or insightful. Showcasing your services in a non-intrusive context.
20% can be to directly promote your own brand, sales & pitch your services for the potential of new customers.
Post Content
Mix it up & keep variety in your posting! Take time to create a master list of potential post categories or ideas to reference.
Uh, can I have an example? Of course!
Breaking down your business, services & products allows customers new & old to learn more in a fun/engaging way.
— About: Services, Products, Podcats, Portofilo & Team.
— Customer testimonials, reviews, and industry relative quotes.
— FAQs, Questionnaires, & Resources (News, Blog Posts).
— Seasonal Announcements or Milestones
— Photography or Videos highlighting various parts of what you do & how you do it. Inside Scoop!
— Sharing tips or tricks that would be useful to customers.
Having trouble with your master list?
Check out this FREE master list to get you started.
Work one-on-one with me to get ahead of schedule & get your time back. Learn more here!
Step 2: Schedule Ahead
It all comes down to timing. In truth, the day and time you post content will impact the engagement you receive. The best times vary from year to year & industry to industry.
For example, you may notice that posting too early in the morning does not receive as much interaction as another time. Does this make sense? Yes. On average, users are not as engaged first thing in the morning. Posting early may seem like an opportune moment to “just get it done & out of the way”, however, it will not reap the same benefit as a well-timed post.
Food For Thought
— Put yourself in the shoes of your customers vs. your own tight schedule.
— Research (Google it!) your chosen networks & industry. Gather up some insight that fits your target market.
— We all have a daily routine & habits, however, they are not that unique. When you do break from your day? Keep this in mind when posting on social media to optimize your presence.
Step 3: Automation Tools
Publishing your content by scheduling out in advance is the end goal for getting your time back.
There are more options now in 2022 than in previous years. Here are some to get your gears turning. Take time to look into options, test out various tools to find what works best for your needs, budget & time.
Step 4: Don’t Lose Your Uniqueness
Automation should not mean you stop putting your personal touch into your content. Keep it human by prioritizing seasonal or specific times where you interact with your customers by monitoring engagement in real-time (when able!).
Remind yourself to not miss opportunities to post on the fly as well. You may have automated your content to get time back into your schedule but posting a fun or educational post that surprised you in your day is great content for your customers as well.
Final Thoughts
If the idea of content writing, design & scheduling is overwhelming — take advantage of working one-on-one with a professional. Learn more here!