Running a business (at any scale) is easy — Said no one ever!
We’re all guilty of getting in our head & deciding not to interact or commit to something that could potentially be a real benefit to your business.
Here are 10 examples of times people wanted to hear from you — to have a more unique experience with you — but didn’t:
1 — You started a newsletter then never sent out a single email or haven’t in months!
2 — Instagram or Facebook page sits bare or worse, empty.
3 — Contact email addresses or information is hard to find.
4 — Descriptions of services or products are seriously lacking.
5 — At events, shows, or vendor groups you did not interact with other businesses or customers.
6 — Forgetting or putting off posting blog posts or resources to your site.
7 — Not showcasing your latest product or service.
8 — Website is missing an about page or team information.
9 — Deciding not to run a sale or special because the advertisement may bug your customers.
10 — Received a negative or not-so-great review & therefore go silent for a time.
Let’s discuss deeper
Doing a better job covering all the bases in your business takes work & more importantly time. Whether you’re a fellow designer or not — we can all benefit from help.
1 — Newsletters
The purpose & effectiveness of newsletters is known but the “how do I find the time to do them” is the struggle.
Working with a designer to develop a template makes it easy & quick to swap out information on your end. Then take time to plan standard updates. Could as little as once quarterly. The template is ready, dates are chosen & BAM — you got yourself a newsletter.
Interested in learning more about template newsletter designs? Let’s chat!
2 — Social Media
Posting & interacting with your target market is a weekly chore. The benefits of being constant with information & photos help keep your customers engaged with you. New customers too!
Working with a designer to develop posts ready to be auto-scheduled for a month or more in advance takes the pressure off of the week by week. Not only does that free up valuable time on your end but assists in unifying your brand recognition. See social media plans available here!
3 — Contact Information
“Who are you & How can I reach you” are the top two questions any customer needs to be answered. Whether you’re missing the information in plain sight on your website or even on social media networks — this is not something you want to leave out! Same for keeping the information updated.
4 — Descriptions
Testing out your product or services is essential to know your customer’s experience. The same goes for understanding your business & services. If your descriptions include anything that comes across as vague — Time to update your copy!
Customers do reach out for clarification but do not leave them confused about what the foundation, goal, or mission of your business is.
5 — Interaction
Believe in your knowledge of your services & products to reach your customers in a unique way. You’re holding the key to something they need — Find your voice & share it!
6 — Online Resources
No one knows your business as you do. Sharing resources or in-depth details about your services is a way to not only generate content for blog posts & social media posts (SEO benefits!) but allows a customer to learn more about the one-of-a-kind customer service that they can expect from working with you!
7 — Delayed Service Postings
To quote a favorite — “nothing ventured, nothing gained”.
You never know what your customers may be looking for at any given moment. Sharing information or highlighting a service grabs attention. Cycling through your services with social media allows customers to be reminded of all that you offer.
8 — About Us & Our Team
Customers want to know you & the team they are potentially working with. You do not need a fancy about or team page — highlighting your mission, values & putting human faces to the companies brand is a small way to make a big impact with your customers! Same for highlighting these on social media. Make a personal connection with your customers by sharing facts, and or overall goals about your team.
9 — Sales & Specials
To engage customers with your business information but not overwhelm them with emails or posts is a balance! Customers may unsubscribe or unfollow if there’s a sense of non-stop content. Use a calendar to mark out roughly when seasonal sales or specials are with your other online content/ads so you can space the information out as much as possible. — Take time to think about your user/customer experience to plan accordingly!
10 — Reviews
Negative reviews can be a real gut punch. Reflect on your goals & mission to determine if the review is valuable feedback or perhaps just a miscommunication that can be corrected. Keep moving forward & improving your services or customer service. — Take each review as a reminder you are on the right path or as a way to improve.